Dogs: Low Market Share / Low Market Growth（瘦狗）
In these areas, your market presence is weak, so it’s going to take a lot of hard work to get noticed. Also, you won’t enjoy the scale economies of the larger players, so it’s going to be difficult to make a profit.
当产品在某个市场区域的份额地，产出少，对于这种产品（线）及市场可以采取舍弃，不要将资源投入在此。

Cash Cows:（现金牛）
High Market Share / Low Market Growth
Here, you’re well-established, so it’s easy to get attention and exploit new opportunities. However it’s only worth expending a certain amount of effort, because the market isn’t growing and your opportunities are limited.
可为公司带来持续稳定的现金收入，但市场增长在逐步减缓，对于这种产品或产品线，采用维持的方法，较少或不要投入资源。
Stars:（明星）
High Market Share / High Market Growth
Here you’re well-established, and growth is exciting! These are fantastic opportunities, and you should work hard to realize them.
高市场份额，高增长率，应加大力度投入资源，积极进入。例如，我们在开发产品时，如果比如面向高端市场的产品销售好，产出高，可考虑在此多投入。比如在这个市场区域，用户对于手持设备的使用频率高，要求高，可考虑投入公司最强的研发人员在此产品（模块）上，将该产品（模块）做精做强，可以采用较先进的技术/技术平台，采用量化的系统架构，采用成熟的开发模式。

Question Marks (Problem Child):（调皮小子）
Low Market Share / High Market Growth
These are the opportunities no one knows what to do with. They aren’t generating much revenue right now because you don’t have a large market share. But, they are in high growth markets so the potential to make money is there.
对于这个市场，大家都持观望态度，对于这个市场的产出不是很明晰，就像隔壁的坏小子，很调皮，讨厌，但是却很聪明，谁也不能知道他将来是黑道老大，还是大公司的CEO。此时可采用观望态度，持续跟踪了解，不要投入资源。

Question Marks might become Stars and eventual Cash Cows, but they could just as easily absorb effort with little return. These opportunities need serious thought as to whether increased investment is warranted.文字