纽约时报》“瘦身”降成本 新华社上午专电 美国《纽约时报》将于6日“瘦身”,采用比以前窄3.8厘米的纸张印刷,加入现在美国已成新闻行业标准的“窄版”报纸行列。这一举动将为报纸每年节省大约1000万美元成本。 《纽约时报》发言人戴安·麦克纳尔蒂说,报纸原本打算在2008年中再改版,但公司对印刷机的调整比预期要快,因此他们得以在6日就推出窄版报纸。 在《纽约时报》之前,美国主要报纸几乎都已采用了30.5厘米宽的版面。这些报纸包括《华尔街日报》、《华盛顿邮报》、《洛杉矶时报》等。 采用这一“标准”版面方便了广告商,他们不用专为《纽约时报》重新规划广告大小,而可以直接采用在其他报纸上投放的平面广告。 ---------------以下是原文------------------------------------------------------------------------------------ New York Times moves to smaller, more standard format Monday NEW YORK: The New York Times is moving to a smaller format starting Monday, cutting 1.5 inches (3.8 centimeters) from its width and moving to what is becoming a newspaper industry standard of 12 inches (30.5 centimeters). The change, which the company originally announced a year ago, will result in cost savings of about $10 million (€7.3 million) per year, spokeswoman Diane McNulty said. Several other major newspapers have already adopted the 12-inch format, including The Wall Street Journal, published by Dow Jones & Co., which went to the new size at the beginning of the year; The Washington Post; and the Los Angeles Times, published by Tribune Co. The change at The New York Times was originally expected to occur in mid-2008, but McNulty said the company was able to get its presses reconfigured sooner than anticipated. The look of the paper will remain essentially the same, she said, though the headlines will become slightly smaller. The news columns will also become slightly narrower. The change will result in the space for news being reduced by about 10 percent, but the paper will make up for about half of that decline by adding extra pages. Additional pages may also be added from time to time to accommodate major news stories, she said. Going to the smaller, more standard size will also allow the paper to sell ad space that more closely conforms with the sizes used in other papers, McNulty said. Ads had needed to be resized to fit in the Times' pages. Newspaper publishers are looking for various ways to save money. Advertising revenues have been slumping across the newspaper industry amid shifting reader habits, declining circulation and a migration of readers and advertising dollars to the Internet.
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